Tips to Start an Ecommerce Store

Tips to start an ecommerce store

Starting an eCommerce store can be both challenging and exciting at the same time, but it’s always important to have a plan in place that details what you need to do to ensure your success.

This list of five tips will help get you started on the right path, and ensure that you have all of the information you need to launch your business successfully.

What do you sell?

Tips to start an ecommerce store

When you know what you want to sell, it makes creating a business plan much easier. It also helps your website stick out among your competitors. Be specific in what you sell and who you sell it to. By doing so, it will be easier for potential customers—especially online shoppers—to find exactly what they’re looking for on your website or e-store. This is called niche marketing, and it’s crucial in building a successful business.

1. Pick a name and avoid mistakes

Before even thinking about what you’re going to sell, you need a name. Many things go into picking a name for your store but think about how potential customers will search for your store.

You can also do some competitive research by taking note of what keywords people are using when they look up products like yours on Google. Once you’ve found a few names that could work, check out whether those domains are available and if so, buy them(If not, try variations.)

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Once you have your domain in hand and it’s pointing at your site—or once it has expired and you get it back—you can move on to building out your site.

2. Set up the website

With modern eCommerce platforms such as Shopify, setting up a website is easier than ever before. Shopify has easy-to-use templates that will help you set up your store in minutes—with features like inventory management, payment processing, and more.

Some of these platforms also integrate with Google Analytics and other essential business tools; make sure you look into your platform’s integrations before making a choice.

Once you’ve set up your store, it’s time to grow. Marketing your business is just as important as setting it up—after all, how will anyone know about your website if you don’t tell them?

Social media is a great place to start since most people spend a lot of time there and can easily be enticed into trying something new. Utilize social media ads with Facebook and Instagram, because they have great targeting options that will help you reach exactly who you want.

3. Brand your online shop

The first step in starting an e-commerce store is creating a brand. Whether you’re promoting your business online or selling your wares on platforms like Etsy, establishing your identity early on sets you up for long-term success.

Your brand should encompass all of your visual elements (logo, colour scheme, fonts) and serve as a unifying voice that represents everything about your company. If you don’t have experience designing logos and branding materials, it might be worth hiring someone who does—it will save you time and money down the road.

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After you’ve decided on a logo and colour scheme, you’ll need to start creating your online store. If you don’t have any experience with e-commerce platforms, we recommend starting with Shopify. The design interface is intuitive, so you can set up your storefront in no time.

You can easily add products and customize your storefront according to what will appeal most to your customers—so it doesn’t hurt that Shopify has great SEO capabilities that can boost search rankings over time.

Additionally, you’ll need to consider how and where you’ll be promoting your store. The more effort you put into marketing and advertising, the easier it will be for customers to find your business.

4. Find your suppliers

If you plan on importing your product from overseas, it’s important to choose a reliable supplier. Use Google and other internet resources to research your potential suppliers—if possible, connect with someone who has already done business with that supplier and can vouch for them.

Also, make sure that you comply with any import laws so that you won’t end up in trouble when your goods arrive at their destination. Once you have selected a few different suppliers, contact each one directly and ask about their prices, minimum order quantities (MOQ), production time frames, shipping costs, quality control standards, and more.

5. Sell goods on social media platforms

Instagram, for example, is great for organic exposure. Whether you’re using a personal or business account, you can use hashtags and geotag locations that are relevant to your product or service.

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If people like what they see and take an interest in your business, they may also check out your website or even purchase something immediately. You could also sell goods on Facebook Marketplace.

This platform allows users to buy and sell items locally, which means you have access to millions of potential customers—and if you target local areas where your products would be of interest, there’s a good chance someone will bite.


You’ve probably heard you need a good product, low prices, and fast shipping. But that’s not all there is to start an e-commerce store. You also need strong branding and targeted web traffic—and that doesn’t come easy. Follow these tips if you want your online shop to succeed.

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