If you want to write articles that have better chances of being seen by people who are searching the internet, you’ll need to learn Tips to Write an SEO Optimized Article for search engines (SEO Tips). This guide will help you do just that by giving you ten essential tips on how to make your article as SEO friendly as possible. Follow these tips and you’ll be writing great articles in no time!
1. Make Your Title Catchy And Unique
When writing your content’s title, don’t be afraid to include numbers. Sure, they can be a little more difficult for people to remember, but they also help signal searchers that there’s something important in your content—and they make it easier for you to stand out from your competitors. In fact, one study by Moz showed that including a number in your URL is three times as likely to get clicked on Google than other URLs.
Also, include a call-to-action. If you have a more business-oriented audience, include a sales offer or free trial. On the other hand, if you’re creating content for consumers (and influencers), consider including share with friends or something similar in your title.
2. Add your keyword naturally throughout the content
Adding your keyword naturally throughout your content will give it a boost in search engine rankings. However, avoid adding your keyword too often or in places that don’t fit. If you add keywords in ways that make them look spammy, Google may reduce your page rank or not rank it at all. It’s a fine line between optimizing and spamming, so tread carefully when writing SEO-optimized copy.
Tone down on unnecessary use of your keyword. When writing your content, don’t include unnecessary or excessive uses of your keyword. If you are going overboard with keywords, Google will penalize you in search engine rankings. Although you want your content to be optimized for search engines, it should still make sense when read by humans. Otherwise, no one will want to read it—including search engines. Remember: one or two strategic uses of a keyword throughout your content is sufficient for SEO purposes.
Read also: Top 6 Tips to Improve your SEO
Make sure your keywords are close to each other. Whenever possible, be sure your important keywords are as close together as possible. For example, if you’re writing about search engine optimization, it would be best if all of your main topics and related terms were close together rather than spread out over a large section of text. Consider it user experience design for your content!
3. Create A Short Meta Description
The first and most important step in optimizing your content for search engines is writing a meta description tag. This is that little snippet of text that appears under each page’s URL in Google search results. Why does it matter? Because you only have 160 characters to persuade web searchers to click on your result and visit your site, according to Search Engine Watch . In short, meta descriptions can mean more traffic.
4. Include Relevant External Links
Take a look at your post and see if you have any links within it. Are there other articles, infographics or videos that are relevant to what you’re writing about? If so, be sure to include them in your post. It can help you gain additional traffic and drive more users back to your website. Plus, it will create a positive user experience. Think of how much more informative your content is when it contains a relevant link.
5. Research Keywords Before Writing
Knowing what your audience is searching for will give you a starting point for how to optimize your piece. Google’s Keyword Planner tool, which gives you keyword suggestions and data on search volume and competition, can be a great place to start. Read through content on competitor sites related to your industry or niche.
Read also: 5 tips on How to Grow Your Online Audience.
Review what your audience is searching for and create content around these topics. When you’re done with a piece of content, use online tools like Google Keyword Planner to find out how many searches are made on those keywords.
6. Balance Internal Links With External Links
We mentioned earlier that you should include a mixture of internal and external links in your articles. The same goes for including internal links in your articles. You want to make sure that you’re linking out (and therefore directing readers elsewhere) enough so that Google doesn’t penalize you, but you also want to make sure that readers aren’t left feeling like they got lost at sea.
Links are important, but not at all costs. Make sure that your links are relevant, or else you’ll see readers hitting that back button quicker than you can say link juice. If they don’t see what they want on a linked page, they won’t stick around for long.
7. Avoid using duplicate content from other sources
Duplicate content isn’t only bad for user experience; it’s also a major factor in search engine algorithms. Duplicate content is something to be avoided at all costs, but sometimes it isn’t entirely avoidable. If you’re going to republish or reuse any material from another source, make sure you credit that source properly and keep your wording original.
To avoid duplicate content, you’ll also need to be careful when choosing which keywords and phrases you use in your writing. Just as a common phrase repeated over and over again loses opportunity for effective ranking. So does using a single keyword over and over again. Instead, you should aim for variety by picking out a few different key phrases that all relate back to your topic but still sound natural.
8. Use Bullet Points Instead Of Paragraphs
This makes your content easier to read for a website user. The best place for bullet points is usually before you start discussing important information that you want your reader to remember. This is also great because it’s common practice for people who are skimming a webpage quickly. If they see bolded words, it will be easier for them to jump right into reading that section without having to read through every single word on the page just find what they are looking for.
9. Focus Only On One Topic Per Article
It’s a common misconception that you can use more than one keyword in your title tag and meta description, but it’s simply not true. Google penalizes websites for duplicate content and so should you. Make sure your meta tags are unique per page of content and use keywords naturally rather than relying on keyword stuffing.
Keyword density is another consideration. Aim for a 2.5-3% keyword density in your title and meta description, which should be ample room for optimization without falling into overuse. You can use tools like WordTracker’s Keyword Density Checker to ensure you stay within these guidelines.
10. Always test, edit, and proofread your work.
Although it’s tempting to hurry up and hit Publish, you shouldn’t be satisfied with your post until you’ve edited it for typos and grammar errors. Even if there aren’t any noticeable problems with your writing, go back and proofread it again! This extra time spent ensures that your reader will have a positive experience reading your content, which will in turn make you look like a professional.