Google AdWords is just one example of the changes that will be happening in the coming years. This article will give you insight into what changes to expect from Google AdWords in the next five years and beyond. The world of advertising and marketing is always changing and growing. You may be looking at the current year, 2022 and asking What’s new?
What is Google AdWords?
Google AdWords is a pay per click search engine marketing program offered by Google that enables advertisers to put text ads on Google and its advertising network. The ads are relevant to specific keywords that you bid on. Using these keywords, potential customers can find your products or services and contact you directly.
Google AdWords has an auction system where advertisers compete against each other to display their ad on a keyword searched in Google search results. Your bid determines how often your ad will appear on top of search results for users who search for a particular keyword. If you set up conversion tracking correctly, then when someone clicks on your ad and converts into a customer, it will count as an impression and generate revenue for you.
The Future of Mobile in Search Engine Marketing (SMEM)
One of Google’s newest additions to their ad platform is a targeting option called Mobile Only, which helps search marketers zero in on relevant customers only looking for information on mobile devices. This allows advertisers to control where their ads are displayed and ensures that they show up only on relevant mobile sites. In addition, advertisers can choose how much of their ad budget will be allocated to Mobile Only ads by setting a specific amount or percentage.
The majority of searches take place on mobile devices; therefore, it makes sense to focus your advertising efforts on these users. If you’re not using Mobile Only as part of your SMEM strategy yet, you should consider doing so now.
Google AdWords has been experimenting with a variety of tools in beta: Advertisers can now create more video ads, local extensions and callout extensions. At their best, they’ll allow advertisers to go beyond static text ads to tell a deeper story about their products and services; at their worst, they could become overused and annoying.
These tools are still in beta as of 2017. In addition, Google is testing an ad format that allows users to buy items directly from search results (called buy buttons). They’re currently only available for mobile searches conducted on iOS devices. It’s not clear how widespread these buy buttons will be by 2022.
New Bid Strategies
One of Google’s most innovative updates in recent years is a set of automated bid strategies called Expanded Text Ad Bidding Strategies.
Essentially, these are preset bids that let you define how you want your ads to behave over time. They’re not quite as advanced as manual bidding, but they provide enough customization for any user. For example, if you want to be more aggressive with your ad spend during peak hours (when competition tends to be higher), you can use an Expanded Text Ad Bidding Strategy with a high max CPC and low max CPA.
You can also use them for seasonal campaigns or product launches—just keep an eye on your performance and make adjustments accordingly.
New Ads Formats
Though not exclusive to search ads, Google’s introduction of Expanded Text Ads in 2015 created a need for new ad formats. Image extensions work seamlessly with text ads, which means they will be added as features within regular text ads on a rolling basis.
However, there are still other format changes and updates to look forward to in 2016 and beyond. For example, Google recently announced that it is testing out two additional ad formats: Callout Extensions and Sitelinks.
Enhanced Reporting and Tools
Aside from their regular appearance in Google’s search results, ads are often featured in other locations across its digital empire, from YouTube and Google Maps to Gmail and Android. As a result, advertisers have an increasing number of ways to measure and report on their campaigns.
It’s one of the best powerful tools for improving conversions. For example, using Google’s Conversion Tracking feature allows advertisers to see how many people who saw or clicked on their ad completed the desired action (like making a purchase). This data can then be used to create conversion goals within AdWords that help guide future campaign development.
Google Adwords search ads are getting a lot of upgrades in 2022. Some of them are making their way slowly while others will be fully released.
In terms of efficiency, it is important to note that you have to stay updated with Google’s changes so as not to get left behind or worse suffer serious losses.
Google will continue to dominate search, social, and display ad sales. The company’s recent announcement of its plans to start introducing ads into search results shows no signs of slowing down.
Google is expanding its capabilities across all channels, with expansion only expected to increase in the coming years. With a proven track record and plenty of opportunities for growth still available, I wouldn’t bet against Google continuing to be on top.