7 Helpful Social Media Tips

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Social media can be an effective tool to expand your network and reach new people who may be interested in what you do, but it takes more than just posting on Facebook or tweeting once in a while to create the kind of impact you want. If you want to leverage the power of social media to help your business, here are seven helpful social media tips that will make sure you’re doing everything right and will help you get new customers, followers, and even clients.

Social media tips

Use hashtags

Hashtags make it easier for people to find your tweets, so it’s a good idea to tag your tweet with appropriate hashtags. This will help people who are interested in similar topics see what you’re talking about. For example, if you wanted to tweet about a new recipe, you could use hashtags like #recipe or #newrecipe. You can also search Twitter to see which hashtags have already been used by searching for that hashtag. Here’s how: If you want to search for a hashtag on Twitter, begin typing its name into your Tweet box and then hit enter on your keyboard when you see it in the list of suggestions that appear below.

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Hashtags are a great way to get more people seeing your content, but it can be hard to know which hashtags will work for you. Take a look at popular tweets with the hashtag you’re considering using and see if there are any other hashtags used in those messages. If there aren’t, try adding one of those instead. For example, if most tweets with #socialmedia use #marketing as well, you might want to add that in as well.

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Post on off times

While you should have a content calendar and posting strategy, don’t be afraid to post when you feel like it. After all, social media is about connecting with people on a personal level. Just make sure to space out your posts so that followers aren’t overwhelmed with your content. For example, you could post one Facebook status in the morning and one at night—you’ll gain engagement throughout both periods of time while not overwhelming your audience. It also helps if you intersperse links to helpful articles or other sites within your own unique perspective or spin. This keeps things interesting for you as well as for your audience.

Group similar posts

You can better organize your posts for different groups of people. If you’re a small business owner with a lot of industry contacts, for example, you could create several different circles—including one just for industry colleagues and another for friends and family.

This way you can share work-related updates with just your industry contacts while keeping personal posts to yourself. You also have greater control over what each Circle sees; using LinkedIn Pulse as an example, you can customize which articles in your feed appear in each Circle. That means if you want subscribers in one circle to see only content from your company page and sources within that niche industry, they’ll only see it—leaving other news undisturbed by things they may not be interested in at all.

Pin your most popular content

We all have a piece of content that gets shared and liked on social media again and again. Maybe it’s your most recent post or an old favorite, but either way you can pin that content to your profile for others to see. Simply click Pin to Profile under any post (not everyone has access to this feature, so you may need to check with your Facebook representative). This will make your pinned content appear at the top of your profile.

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Use different tools

Understand that social media is a tool, not a destination. To have a real impact online, you’ll need to learn how to use multiple platforms and realize that one size doesn’t fit all. If you only understand Facebook, for example, you’re missing out on Instagram and other sites with large followings of users who are potential customers for your business.

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You can reach even more people by using apps like Hootsuite or Allsup to manage everything in one place. Research different networks and be strategic about which ones make sense for your brand—and focus on those instead of spreading yourself too thin across many platforms at once. Don’t sacrifice what matters, remember why you started engaging with social media in the first place.

Study other people’s strategies

Successful social media use is highly personal. By taking note of how others are doing it, however, you can get a sense of what works and what doesn’t. Use your peers as a sounding board, then come up with your own strategy that reflects who you are and what matters to you most. For example, if you’re concerned about privacy in light of Facebook’s recent data scandal, don’t feel pressured to overshare. Find out which features work best for those around you.

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