10 Helpful Tips on Writing Amazon Product Descriptions

10 Helpful Tips on Writing Amazon Product Descriptions

You’ve spent hours coming up with the perfect product, designing it, and perfecting its packaging. Before you even think about taking your product to market, you have to describe it in detail to potential buyers so they can see exactly what they’re going to get when they buy your product. Your Amazon product description will set the tone for the entire buying experience, so you need to spend time crafting the best possible wording from the get-go.


1. Don’t Copy Description From Other Sellers

If you copy descriptions from other sellers and paste them onto your own listings, buyers are going to catch on quickly. Remember that it’s an extremely competitive marketplace, so don’t underestimate your customers. They know what they want, and they know when something doesn’t feel right. The last thing you want is for a customer to leave negative feedback or low ratings because of poor product description quality—it will ruin your reputation as a seller in no time flat.


2. Try To Sell with Emotion

Emotion sells. People won’t buy because they want your product, they’ll buy because they need it or like it. This is why a successful seller combines facts and personal stories to create emotional pull for their products. If you don’t have a story behind your product, make one up! The goal of any good description is to keep people reading until they find something that makes them say Yes.

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3. Focus On Quality

Give it your all! Take time to make sure that you are highlighting your product’s strengths and emphasizing what makes it better than similar products out there. It’s not enough to just describe its features; think about how those features will be useful to a potential customer, and how you can use words to convince people that they need your product in their lives.


4. Use Bullet Points

Bullet points are an easy way to group important information. They give you a space to sum up what makes your product special, and they make it easier for potential customers to scan your description and find what they’re looking for. Bullet points also help prevent duplicated verbiage. This can happen when you try to cram too much detail into one sentence or paragraph, forcing you to repeat yourself.


5. Avoid Jargon

Sometimes, product descriptions can get a little jargon-y. While we’re all in favor of smart business, it’s important to avoid trying to sell your product by using an excessive amount of acronyms or industry buzzwords. As an alternative, try describing your item as if you were talking to someone who has never heard of it before. Use basic language and explain what makes your product special and why you made certain decisions while creating it.

10 Helpful Tips on Writing Amazon Product Descriptions

6. Proofread It Carefully

Despite what you may think, most people skip right over your product description when buying a product. This is why it’s so important to proofread your descriptions carefully before hitting publish! Typos, grammar errors and misspellings can give off a very unprofessional appearance.

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7. Don’t Forget to Include Keywords in Your Product Title, Headline and Description.

When writing product descriptions, it’s important to include keywords in your product title, headline and description. By including relevant keywords and phrases in these places within your Amazon listing you will increase your chances of appearing in keyword searches that shoppers might perform while looking for products like yours.


8. Tailor The Description For Different Products And Categories

The product description will be different depending on which type of product you’re selling. For example, a dresser that is designed for children would be different than one designed for adults. Similarly, if you sell products across multiple categories, each category needs its own unique description to accurately represent what your customers can expect to receive when purchasing from you.


9. Give Examples of the Benefits

Many shoppers are willing to pay a premium for high-quality products, but it’s important to do your research and find out what’s truly valuable before listing these items in your description. Remember that even minor flaws can add up. Make sure you give details about features or characteristics that make your product stand out from other similar ones out there so customers know exactly what they’re getting before they place an order.


10. Keep it Short and Informative.

The idea here is to quickly describe what your product is and why it’s useful. Put yourself in a buyer’s shoes and try to imagine how you would search for an item like yours. Focus on keywords that buyers would use and keep things concise. Use bulleted lists when appropriate, but make sure each bullet point explains one point and not multiple points at once.

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If you’re an online retailer, then you know that a lot of work goes into writing product descriptions. Take time to optimize every aspect of your Amazon product descriptions, as they have a major impact on potential buyers. With more than a million items listed on Amazon, it’s vital to stand out in order to capture your share of sales! In today’s post, we cover 10 tips and tricks for writing great product descriptions that attract customers and sell.

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